Brief Session Description
A common theme in the assessment industry is the lack of understanding by the public of the true role of assessments. In 2014, Riley County, Kansas began a concerted effort to present factual information using presentations, videos and social media. This presentation will give examples of the public relations issues faced, solutions used and the positive results seen from the efforts to embrace public relations.
Audience Expertise
General Interest (Appropriate for all experience levels.)
Location
L 100 E
Start Date
9-26-2018 1:00 PM
End Date
9-26-2018 2:30 PM
Moderator Name
Roger Mc Carty, Cascade Charter Township, MI
Promoting Your Office
L 100 E
A common theme in the assessment industry is the lack of understanding by the public of the true role of assessments. In 2014, Riley County, Kansas began a concerted effort to present factual information using presentations, videos and social media. This presentation will give examples of the public relations issues faced, solutions used and the positive results seen from the efforts to embrace public relations.