Start Date
26-6-2025 3:15 PM
End Date
26-6-2025 4:15 PM
Description
Municipal Property Assessment Corporation (MPAC) is committed to exploring new ways of fulfilling its mandate to bring value-added services and property insights to all Ontarians, including property owners and prospective property owners, businesses, and government stakeholders. The Research, Insights and Engagement branch was created in 2023 to leverage and highlight the wealth of property information created and held by MPAC, along with curated third-party data sources, through timely research, media campaigns and public education on emerging issues relevant to Ontarians. Since then, it has explored a range of communications methods to reach a range of partners and stakeholders, from homeowners to businesses to politicians at all levels of government. This session will highlight some of the methods by which MPAC is disseminating its research and insights work, including news releases and engagement with traditional media, the development of dashboards and visualizations, and releasing information in multiple formats such as PDF and web-based reports. It will touch upon the risks and opportunities of exploring new communications methods, resource needs, and successes and challenges to date. It will also discuss relationships with various audiences including property owners and political actors, and how that informs MPAC’s approach to communication.
Recommended Citation
Jamal, Naheeda and Babin, Robert, "Telling the stories of property in Ontario, Canada – From traditional media to digital innovation" (2025). Mass Appraisal Valuation Symposium. 22.
https://researchexchange.iaao.org/mavs/mavs2025/sessions/22
Telling the stories of property in Ontario, Canada – From traditional media to digital innovation
Municipal Property Assessment Corporation (MPAC) is committed to exploring new ways of fulfilling its mandate to bring value-added services and property insights to all Ontarians, including property owners and prospective property owners, businesses, and government stakeholders. The Research, Insights and Engagement branch was created in 2023 to leverage and highlight the wealth of property information created and held by MPAC, along with curated third-party data sources, through timely research, media campaigns and public education on emerging issues relevant to Ontarians. Since then, it has explored a range of communications methods to reach a range of partners and stakeholders, from homeowners to businesses to politicians at all levels of government. This session will highlight some of the methods by which MPAC is disseminating its research and insights work, including news releases and engagement with traditional media, the development of dashboards and visualizations, and releasing information in multiple formats such as PDF and web-based reports. It will touch upon the risks and opportunities of exploring new communications methods, resource needs, and successes and challenges to date. It will also discuss relationships with various audiences including property owners and political actors, and how that informs MPAC’s approach to communication.