Market Chop Shop (No Duct Tape Required)
Presentation Category
Modeling and Valuation
General Session Description
Optimal segmentation of your market is critical to maximizing model performance. Most models / modelers use geographic segmentation by default, but that may not be the best way to define your submarkets. Using real-world examples, this session examines the strengths and weaknesses of different market segmentation strategies, giving you more options from which to choose.
Start Date
3-31-2026 4:00 PM
End Date
3-31-2026 5:00 PM
Market Chop Shop (No Duct Tape Required)
Optimal segmentation of your market is critical to maximizing model performance. Most models / modelers use geographic segmentation by default, but that may not be the best way to define your submarkets. Using real-world examples, this session examines the strengths and weaknesses of different market segmentation strategies, giving you more options from which to choose.