Making Public Sector Social Media Engaging
Presentation Category
07 MANAGING PUBLIC RELATIONS AND COMMUNICATIONS
General Session Description
If no one is paying attention to your social media, does the message even matter? This session examines how to make social media more engaging without sacrificing credibility. Using real examples, we’ll explore creative content, audience reactions (both good and bad), and uses of AI in modern government communications.
Audience Expertise
General Interest (Appropriate for all experience level)
Location
Glen 203/204
Start Date
10-16-2026 1:15 PM
End Date
10-16-2026 2:15 PM
Making Public Sector Social Media Engaging
Glen 203/204
If no one is paying attention to your social media, does the message even matter? This session examines how to make social media more engaging without sacrificing credibility. Using real examples, we’ll explore creative content, audience reactions (both good and bad), and uses of AI in modern government communications.