Journal of Property Tax Assessment & Administration


This article seeks to apply logic, sound assessment methodology, and appraisal theory to the valuation of billboards for assessment purposes. We are suggesting a format that can be used to address the various issues in billboard valuation. Our examination of this issue was prompted by the Wisconsin supreme court decision in Adams Outdoor Advertising, Ltd. v. City of Madison (2006). We believe our approach provides a sound appraisal basis for valuing billboards at their full fair market value. Unless local laws prohibit the use of our procedures, this format should be considered in all assessment jurisdictions that require assessments to be at fair market value.

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Billboards - valuation