Triennial Pivot: How the Pandemic Caused a Large County to Reimagine Its Assessment Project
Presentation Category
07 MANAGING PUBLIC RELATIONS AND COMMUNICATIONS
Session Description
The pandemic changed the way the Franklin County Auditor’s office communicated with property owners during a triennial update. The Franklin County Auditor’s Office will review a pivot in strategic communications to virtual engagement, including enhanced digital advertising, and the outcome of branding the project accordingly.
Audience Expertise
General Interest (Appropriate for all experience level)
Start Date
9-1-2021 1:00 PM
End Date
9-1-2021 2:30 PM
Triennial Pivot: How the Pandemic Caused a Large County to Reimagine Its Assessment Project
Grand Hall I
The pandemic changed the way the Franklin County Auditor’s office communicated with property owners during a triennial update. The Franklin County Auditor’s Office will review a pivot in strategic communications to virtual engagement, including enhanced digital advertising, and the outcome of branding the project accordingly.
